Kimberly-Clark is looking for a working prototype for an immersive period education experience for its period care brand Kotex.

The solution should include the following:

● Engaging Experience: The content should be immersive, interesting and relatable to girls aged 10 to 13 as the main target audience.

● Easily Accessible and Distributed through gaming platforms: The content should be developed on platforms such as Roblox, Fortnite or Minecraft etc.

● Creative Storytelling?: The user should be able to learn and understand period education through creative storytelling methods. This could be in the form of interactive games compelling walkthroughs or other methods.

● Social Interaction?: The user should be able to share the experience with their peers and/or across social media channels if they choose to be advocates of period education.

● Interactive?: Users should be able to interact with it in real time? Experience needs to contain hands-on activities?

● Collection of data?: The prototype should be able to collect data from users, including demographic data and user behaviour (e.g. play time)

● Language Independent?: Does the content/experience need to be in a certain language or should it be understood without any text etc?

● Precise Targeting / Easy Adaptability?: the content can be easily adapted across the Gen-Z native platforms?

The following criteria is not mandatory for this proposal, but proposals that are able to meet this criteria will be reviewed favorably.

● Any other considerations?

OVERALL PERFORMANCE REQUIREMENTS

● Device Agnostic. The solution is to be used by a wide audience across geographics and should work across all common technology devices. It should be able to accommodate different types of operating systems across smartphones and computers, and different connection speeds.

● Intuitive. Users should be able to use the solution easily, with a simple and easy-to-understand user interface.

● Data Protection? If there is some data to be entered by the users?

Kimberly-Clark is looking for a working prototype of a simple and engaging casual game that helps Moms and Dads unwind while also gaining knowledge about baby skin health as they play.

The solution should include the following:

• Engaging Experience: The gameplay should be immersive, and interesting to play and should make sure to have repeated engagement mechanics like points that can be translated into a loyalty rewards program.
• Knowledge as an immersive hook: The architecture of gameplay should make learning about diaper rash the primary goal. After playing the game a few times, the user should feel confident in addressing diaper rash problems in real life.
• Building Interactions: The Game dynamics should foster effective communications to hear players' concerns and suggest a personalized solution to the skin problems.
• Easily Accessible and Distributed through all digital platforms: The game should be developed and compatible with the top mobile and desktop browsers.
• Creative Storytelling? The user should be able to learn and understand Baby Skin Health
• Education through creative storytelling methods. This could be in the form of additional Trivia, educational videos before starting a stage that is relevant to completing the stages, Quiz sections at the end of every stage to check the adequacy of the learning, compelling Walkthroughs, or other methods.
• Social Interaction?: The user should be able to share the experience with their peers and/or across social media channels or inbuilt communities for first-time parents about how this game helps them in addressing diaper rashes.
• Interactive?: Users should be able to interact with it in real-time. Does experience need to contain hands-on activities?
• Collection of data?: The prototype should be able to collect data from users, including demographic data and user behavior (e.g. playtime)
• Language Independent: Does the content/experience need to be in a certain language or should it be understood without any text etc?
• Precise Targeting / Easy Adaptability?: the content can be easily adapted across different age groups of first-time parents?

The following criteria are not mandatory for this proposal, but proposals that are able to meet these criteria will be reviewed favorably:

• Any other considerations?



OVERALL PERFORMANCE REQUIREMENTS

• Device Agnostic. The solution is to be used by a wide audience across geographic and should work across all common technology devices. It should be able to accommodate different types of operating systems across smartphones and computers and different connection speeds.
• Intuitive: Users should be able to use the solution easily, with a simple and easy-to-understand user interface.
• Data Protection? If there is some data to be entered by the users?